Impact of Existing & Emerging Stand-Up on Packaging Printing Market Industry in Upcoming Years

The Packaging Printing Market is projected to reach USD 433.4 billion by 2026, at a CAGR of 4.2%. The packaging printing market will be driven by growth in the packaging industry, demand for products with an aesthetic appeal, product differentiation, and technological advancements. In terms of packaging technology, an increase in demand for digital printing is an opportunity for packaging printing, as the market for digital printing is growing at a high rate. Also, in terms of application, growth in the food & beverage and personal care & cosmetics industries is expected to propel the market for packaging printing in the coming years.

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Flexible segment likely to hold 2nd largest share of the packaging printing market during the forecast period.

Flexibles includes various materials ranging from polymers, acetate film, foil, and brown paper, which has the ability to change their shape under pressure during the manufacturing process. The most common polymers used are polyethylene, polypropylene, and polyester. These are generally film plastics and can be transformed into packaging types, such as pouches and plastic bags. Packaging printing is gaining traction in the flexible packaging market due to factors such as the availability of shorter print runs, high print quality, and versatile printing on various substrates. Flexible plastics offer a wide range of benefits, such as durability, lightweight, chemical resistance, convenience, and ease of printing.

Gravure segment likely to account for the 2nd largest share of packaging printing market during the forecast period.

Rotogravure is widely used for high-quality prints producing fine images that are mostly used for printing a high volume of packages. It is an intaglio printing process that uses rotary printing, which is capable of producing continuous tone images. This process consists of the printing cylinder, rubber covered impression roll, ink fountain, doctor blade, and a unit for drying ink. It uses a cylinder that rotates in the bath of ink, known as an ink pan. The ink used in rotogravure is of low viscosity, which enables it to be drawn into the engraved cells in the cylinder and then is transferred on to the substrate. As a direct print process, rotogravure printing results in enhanced ink laydown and offers consistent print quality.

Rapid economic growth in China, and India is expected to propel the APAC packaging printing market in the coming years.

The rise in the economy and the rapid growth in the manufacturing sector in the APAC region have positively impacted the growth of printed packaging mediums. The rise in awareness has pushed consumers to call for product-related information before actual consumption, thereby increasing the demand for packaging printing. Also, companies are using aesthetically enhanced printing on their packaging to promote their brands in an intensely competitive market.

The packaging printing market is dominated by a few globally established players such as Mondi PLC (UK) , Sonoco Products Company (US), Graphics Packaging Holding Company (US), among others.

Mondi plc (Austria) and Graphics Packaging Holdings Company (US) are the Key Players in the Packaging Printing Market.

Mondi plc (Austria) is financially and strategically well placed and has a strong customer base. It caters to a huge customer base in various markets such as food & beverages, pharmaceuticals, consumer products, industrial, building materials, and transportation. It gives high importance to research & development activities. It aims to expand its existing distribution network to serve the customers better. Further, it also aims to innovate and expand its existing product portfolio for packaging printing. The introduction of new products enabled the company to expand the local talent pool and widened the product portfolio.

Graphics Packaging Holdings (US) is a global provider of innovative and sustainable packaging solutions for a better, safer, and healthier lifestyle. The company innovates and offers packaging printing solutions for various applications. It has adopted acquisitions as its key strategy to gain a competitive advantage in the market. In July 2019, Graphics Packaging Holdings acquires Artistic Carton Mill, converting facilities, which has divisions in Auburn, Indiana and Elgin, Illinois, and is a diversified producer of folding cartons and coated recycled paperboard. This acquisition has enhanced the company’s product portfolio and production capacity along with strengthening geographical footprint to cater the growing demand. This helped the company to gain new customers, better serve its existing ones, and expand its footprint in various emerging countries by offering extensive range of new products.

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