Anti-Counterfeit Packaging Market worth $215.70 billion by 2027 : Avery Dennison, CCL Industries, 3M, DuPont, Zebra Technologies, SICPA Holding, AlpVision, Applied DNA Sciences, Savi Technology and Authentix are Major Players

The anti-counterfeit packaging market size is projected to grow from USD 105.9 billion in 2018 to reach USD 215.70 billion by 2027, at a CAGR of 8.2%. The global anti-counterfeit packaging market is witnessing significant demand owing to the rise in manufacturing activities. The market is driven by factors such as strong growth in the demand from the food & beverage and pharmaceutical & healthcare sectors. The growing pharmaceutical & healthcare industry and an increasing number of counterfeit products in the market are the major drivers of the anti-counterfeit packaging market.

Browse 186 market data Tables and 34 Figures spread through 183 Pages and in-depth TOC on "Anti-Counterfeit Packaging Market by – Global Forecast to 2027"

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The healthcare & pharmaceutical segment is estimated to witness the fastest growth 
The healthcare & pharmaceutical segment is estimated to be the fastest-growing during the forecast period (2018–2027). The anti-counterfeit packaging solutions are experiencing high demand from the healthcare industry, mainly due to the growing concern of health safety considering all age groups medication and rising counterfeiting activities in the healthcare products manufacturing. Increasing demand for product differentiation and labeling for their authentication is projected to drive the healthcare & pharmaceuticals packaging industry.

anti-counterfeit-packaging-advanced-technologies-and-global-market

Overt feature of the usage feature segment is estimated to account for the largest share in 2018
The anti-counterfeit packaging market, on the basis of usage feature, is classified into overt feature and covert feature. The overt feature segment accounted for the largest share in 2018, as it can locate the package at any point during the delivery process and add substantial value to the product. It is also projected to be the fastest growing usage feature segment in the anti-counterfeit packaging, in terms of both value & volume.

Asia Pacific is projected to account for the largest share in the anti-counterfeit packaging market 
The Asia Pacific, with emerging economies such as China and India, is projected to drive the anti-counterfeit packaging market. China is projected to account for the largest market share and dominate the Asia Pacific brand protection market throughout 2027. The growing pharmaceutical & healthcare and food & beverage industries are projected to drive the demand for anti-counterfeit packaging in China. In addition, the country’s large consumer base, overall economic growth, and an increase in manufacturing activities are projected to drive the demand in the packaging industry.

The major players include Avery Dennison (US), CCL Industries Inc. (Canada), 3M Company (US), DuPont (US), Zebra Technologies Corporation (US), SICPA Holding SA (Switzerland), AlpVision S.A (Switzerland), Applied DNA Sciences Inc. (US), Savi Technology, Inc. (US), and Authentix, Inc. (US). Companies have adopted strategies such as new product launches and acquisitions to cater to the increasing demand in emerging markets.

Avery Dennison Corporation is among the leading manufacturers of anti-counterfeit packaging for many of the markets it serves. It has adopted new product launches as its key strategy to capture the market. In April 2016, Avery Dennison Corporation launched holographic label materials under its Select Solutions portfolio. This label material contains a multi-layered coating which deflects light and creates a variety of optical effects. It caters to the food & beverage, wines & spirits, and home & personal care segments. The introduction of new products enabled the company to expand the local talent pool and widen its product portfolio.

CCL Industries Inc. (Canada) is a global provider of innovative and sustainable packaging solutions for a better, safer, and healthier lifestyle. The company innovates and offers anti-counterfeit packaging solutions for various applications. CCL Industries adopted acquisitions to gain a competitive advantage in the market. In November 2017, CCL Industries acquired Worldmark Ltd. (UK), one of the leading suppliers of functional labels for leading designers and brand owners, specifically in the technology sector. This helped CCL Industries to expand its geographical reach, for seizing new projects, strengthen its product & service portfolio, and cater to the untapped markets.

Table of Contents:

Anti-Counterfeit Packaging Market, By Technology 

  • Barcodes 
  • Rfid (Radio-Frequency Identification) 
  • Holograms 
  • Taggants 
  • Packaging Designs 
Anti-Counterfeit Packaging Market, By Usage Feature 

  • Overt Features 
  • Covert Features

Anti-Counterfeit Packaging Market, By End-Use Industry

  • Food & Beverage 
  • Healthcare & Pharmaceutical 
  • Clothing & Apparel 
  • Electronics & Automotive 
  • Cosmetics & Personal Care 
  • Consumer Durables 

Anti-Counterfeit Packaging Market, By Region

  •    North America 
  •    US
  •    Canada
  •    Mexico

Europe 

  •    Germany
  •    France
  •    UK
  •    Italy
  •    Russia
  •    Spain
  •    Poland
  •    Rest of Europe

Asia Pacific 

  •    China
  •    India
  •    Japan
  •    Australia
  •    Rest of Asia Pacific

Middle East & Africa (MEA) 

  •    South Africa
  •    UAE
  •    Turkey
  •    Rest of the MEA

South America 

  •    Brazil
  •    Argentina
  •    Rest of South America
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Comments

  1. Despite the new and existing government regulations, counterfeiters and manufacturers of fake wine and other alcohol goods are not deterred and continue preparing cheap products from carcinogenic and dangerous chemicals. They don’t hesitate to include the chemicals used for manufacturing cleaning fluids, methanol, nail polish removers, etc. in the brands counterfeited by them. How dangerous can that be!
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